It's just a Bio...so why is it hard to write?

Just like recording your always-seemingly-awkward voice mail message, typing up a personal bio can feel just as uncomfortable.  What is it about those few lines of self-promotion that makes us squirm? 

How do we make ourselves sound polished and professional, yet not "boasty" or pretentious in only 160 characters?

Well the bottom line is you've got to toot your own horn to some degree. So here's a quick exercise to help make it a little easier.

Sit down and list out ALL of the roles you play.  ALL of them...so for example, my list would look something like this:

Mama
Wife
Sister
Daughter
Friend
Coach
Athlete
Branding Expert
Communications Expert
Writer
Singer
Photographer
Soul-Sister
Marketer
Nature Lover

Now revisit your list and circle the words that connect with the Brand you are trying to put out in to the world. 

For Twitter purposes, you only get 160 characters to share your message.  So you need to make it count

Here's what mine looks like...

Your Brand Love Coach. Branding. Marketing. Communications Expert. New Mama. Athlete for Life. Photographer. Connect with me to give your Brand a little T.L.C. 
www.amberlilyestrom.com

Another important point: BE CONSISTENT in your punctuation and spacing. Format is as important as content to some degree. 

Use an image that is consistent in the social media space, as well.  It should represent you and your brand and be high-quality and notable. 

Going through this exercise should help you tighten up your SM bios and should also feel amber@amberlilyestrom.com authentic and easy.  If you're still struggling, shoot me an email at and we can walk through the exercise together. 



Amber Lilyestrom

Amber Lilyestrom is a soul-based branding & business coach, writer and motivational speaker. Amber currently coaches new and established entrepreneurs in creating strategies to transform their brands and businesses. She also works with individuals who want to leave their current careers and launch their big idea. From idea conception to the construction of the business and all of its digital assets, Amber assists new entrepreneurs in making “the big leap.”