What working in sports taught me about being a Soul Fueled CEO


In this week's episode, I share a behind the scenes look and the lessons I garnered after a decade-long career in collegiate athletics and how it relates to running my own business.

Me & mascot Gnarlz outside my office on football game day!

Me & mascot Gnarlz outside my office on football game day!

As a former Associate Athletic Director for the University of New Hampshire marketing department, I did everything from design mascot characters to build culture-shifting programs to engage the student body and alumni-alike.

I worked at hundreds of athletic events, sang the national anthem at center ice and even got to wear those mascot costumes on rare occasion. 

It was a thrilling first "real world" job and one that absolutely prepared me for the jungle of entrepreneurship (especially as a work from home mama!). I shared a great story about an on-field run-in with one of my favorite coaches (and most intimidating people on the planet) and the lessons I learned as a result of having to roll my sleeves up and hit the bleachers for post-game clean up crew. 


In this episode you will learn:

  • The significant role of our former careers as a present-day Soul Fueled CEO and the experiences we may not be valuing.
  • What a strong culture and a clear mission can do to make or break your team.

  • How great leaders walk the walk, see the bigger picture and pick up the trash along the way.

  • Why consistently having the courage and conviction to do hard things has been a game-changer in my life.

  • Why choosing your life over your business is better for your bottom line. 

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I mentioned in this episode

Music Credit: My incredibly talented brother - Victor Radz 

Amber Lilyestrom

Amber Lilyestrom is a soul-based branding & business coach, writer and motivational speaker. Amber currently coaches new and established entrepreneurs in creating strategies to transform their brands and businesses. She also works with individuals who want to leave their current careers and launch their big idea. From idea conception to the construction of the business and all of its digital assets, Amber assists new entrepreneurs in making “the big leap.”