Heather Crabtree on Finding the Way Through the Painful Unknowns of Life + Business

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Friends and fellow mamapreneurs, if you’ve ever wanted to see a living and breathing example of stunning dignity and grace in the most difficult of circumstances, you’ve found it in today’s guest.

Heather Crabtree is a mama, a wife, a friend, a daughter, and yes- a rockstar entrepreneur. But 8 months ago she found out the devastating news that her 9 year old daughter had Stage 4 cancer, and ever since that moment, she has been on a journey to remain grateful, hopeful, and immensely clear about what it is that matters most of all in her life.

(Hint: It isn’t the 6 figure months and a growing business.)

Her message isn’t just for people in time of crisis, though, it is for YOU and me, sisters, right in this very moment. It is a call and an invitation to get really clear and intentional with how you spend your precious time, and the things and people that you give your energy to.

It’s not every day we get to see such courage and  an example of grace-filled dignity, and I am beyond honored to share this beautiful conversation with you.

Sit down in your favorite space, grab some tissues + tea, get comfy and open your hearts for this one. Today, my sweet friend Heather is going to remind us about what really matters.


  • Why it’s okay to change your mind and change your course

  • How to know if you’re making decisions in your life in business based off of fear

  • Why it’s important to put family first

  • How to move through the fear about “what’s next” when it comes to our families and children

  • How we can be of greater service to families who have sick children


  • What are some of the challenges and greatest takeaways you’ve learned in the process of the evolution of your career?

  • What was the moment that made you finally understand that you have to do what’s right for you?

  • What are the top 2-3 lessons that you’ve learned by going through this experience with your family?

  • What do you want people to know about families that are going through this, and how can we be of greater service?

  • What is the greatest lesson that your little girl has taught you?


“I don’t need to prove myself to anyone. I’m here, and my family comes first.”

“With any big tragic thing that happens, you go through these stages. So this past year has been about recognizing those and just really digging into what matters.”

“We make these moments count, because we don’t know what’s next.”

“I don’t have a problem with money. What I have a problem with is thinking that that’s what’s going to bring you happiness.”

“Your business should fit into your life, and we try so hard as entrepreneurs to fit our life into our business.”

“I think the more you can share and open up, the more that you inspire people and allow them to feel like they’re not alone. “

“Every moment counts. Give the most you can to the people that you love.”

Amber LilyestromComment