What a mini-husky can teach you about your Brand


My husband and I took our lovely little dog, Nika, to her fourth round of obedience classes today.  If you add it up, Nika has gone to over 25 professional training sessions in her 2.5 years on the planet. That's almost one per month of her life. 

Why all the training, you ask?

Nika's issues are a plenty; but, the chief challenge would be her overarching anxiety and fear in just about every life situation she experiences and her propensity to react in a less than becoming manner to said fear.

Nika has always been a nervous little Nelly, but traveling to us on a plane and being welcomed in to the family by a 100 lb. Siberian husky brother would probably warrant that. She came to us at a mere 4 lbs and was, literally, the cutest thing I had ever seen. I do not discount her experiences in her early days as contributing factors to some of her anxiety.

Despite Nika's troubles, we adore this little dog. The thought of rehoming her makes me sick to my stomach because I know it's not the answer. I can't give up on her. And through this experience, it has become even more clear to me that the things that matter most of all, always, take the most work.

Ironically, these are some of the very same feelings we experience as business owners too. 

In the life of an entrepreneur, sometimes things don't go as we hoped they would. 

We have a vision, like I did with our precious little mini-husky, and sometimes things go way off course. Say you try to design your own website. You spend HOURS toiling over it, watching videos, reading articles, saving and perfecting your new home on the inter-webs and instead of looking like the sparkly, professional Brand showcase you were going for, it looks a little like, well, Craigslist.

Do you give up and just decide not to have a website at all?

Probably not, right?  

Instead, you look in to hiring a professional web designer to help you. You find a way to accomplish your goal, even though it doesn't go the way you imagined it would. 

Sometimes our visions don't turn out as easily as we hope they will. The challenge is to recognize that underneath it all, our idea is still important. Just because it didn't go as planned doesn't mean we should give up entirely.

Nika is a really sweet dog underneath her fear. We have learned so much from her about love and patience. And while we recognize that it won't be an overnight fix and she certainly won't be the next Lassie, investing in her is worth it.

So the next time you are frustrated with an endeavor that just isn't going as you had hoped it would...keep the faith and remember why you started in the first place. Think of Nika, "the little husky that could." Hang in there, ask for help and you may receive an even better outcome than you had envisioned in the first place. 

Have a beautiful weekend friends!

Cuteness Overload.


Are you having a particular challenge that has got you
ready to throw in the towel?  
Let's chat about it!  Email me at amber@lilyestrom.com.


Can you find the mini-husky?