Connecting the Dots - The Brand Story Mapping Process


One of the greatest discoveries I’ve made on this entrepreneurial journey is that I did not choose the work, the work chose me.  

I believe that each of us has a calling inside of us.

We each have our own intimate and unique. Our personal stories and And the reason why it called to us in the way that it does, is because it is the portal through which we can do our deep healing work and our personal expansion on the most direct level.

My own work allows me to be in the space of growth, soul expansion and connection to the divine forces that have been guiding me through the days of my life. It is the medium through which the heart and soul that I have come to know as Amber is shown to the world.

When I flash back over the dots of my life and acknowledge how my journey has unfolded,when I see how the calling that planted inside of me guided me through heartache and doubt, through certainty and joy; I am able to move forward with confidence and the understanding that I am doing what I was called here to do.

In my work, through connecting the dots on my own story, I have learned how to teach and lead my tribe on this journey, not only helping create a brand that helps them feel fulfilled and make a massive impact and income, but in navigating their own journey of personal healing and expansion.

I have witnessed this process lives and dramatically altering beliefs systems.

I call it my Brand Story Mapping Process. It’s one of my favorite exercises to bring my clients through because it is often the awakening they have been waiting for.  

I teach it live at the Ignite Your Soul Summit because it is the portal through which we finally begin to release the grip on our story to, once and for all, feel empowered by what has happened FOR us in our lives, rather than disempowered by what has happened to us.

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” - Steve Jobs

Through this work we do, we recognize that when we connect the dots backwards we can see the patterns to understand how our journeys have lead us where we are.

We begin to understand that every incident, every trial, every win has been like a letter, in a word, in a sentence, in a chapter of a can hardly make sense without it.

Every dot that you have landed on is simply a piece of your story, and a trail marker leading you directly to this moment; which is precisely where you were destined to be. Our stories aren’t separate books that are not interconnected, they are part of the whole.

Through the Brand Story Mapping Process, we begin to unfold the chapters as they have been laid out and truly understand what it is that has been calling you, and how you can answer that call.

“To live is to be slowly born.”
- Antoine de Saint-Exupery.

To understand that to live, we are in fact, in each and every moment, slowly coming to life is everything.

Our brands, our bodies, our beliefs…they are all woven together to create the tapestry of Brand You & Me.

Each dot has connected and has lead you to this very moment, reading this blog… this is another piece of your story, too...and that little nudge you’re keep going, to keep LAUNCH in the direction of your dreams….it’s all part of the master plan!

Now it’s your turn…

  • What has been whispering to you?

  • What are you ready to stop ignoring?

  • What do you think those whispers have been trying to tell you?

Amber LilyestromComment