How to Create Compelling Content that Converts
One of my favorite things about my job is that I get to spend a lot of time digging in to the stuck places with people.
Everyday, I get to reverse engineer to my heart's content and peel back the layers on the things that keep you and me from reaching our full potential.
I have been thinking a lot about one primary focus area for my tribe and that is on the necessity to be producing compelling and engaging content on a regular basis.
And while this one sounds like a no brainer, I realized that this, in and of itself, is probably more challenging than it seems for most of us.
How do I know this?
Because I write a weekly blog/newsletter to you every, single week.
I also record 2 podcasts per week and am constantly creating new content for my programs, while also writing my first book behind the scenes.
I am also a big fan of Instagram, Insta-stories and Facebook Live and I do them regularly which also equals a need for more content.
If you've ever struggled with coming up with compelling content that not only connects with your ideal client's biggest challenges, but moves them to make a purchase, this week's love note is for you.
I am breaking this one down for you in to 5 easy steps to help make your content planning fun and way more impactful.
Are you ready?
Here are my top 5 steps to create compelling content that converts:
1. Make it useful
I know. This one seems ridiculously obvious, but every single thing you write should have a clear cut objective to positively impact and serve your audience.
If it doesn't, dig deeper.
And remember...if you are writing out of obligation, rather than inspiration, whatever you do...do not hit send.
Time is our most precious resource. We cannot get it back.
If you are going to write to your tribe or your social media following, give them the good stuff.
Make it insanely useful and beneficial to their lives.
2. Keep it concise
Busy people don't have time for fluff. Peel back the extraneous layers of getting to what it is you really want to say and keep it on target.
Ask yourself: Am I delivering this content in the most efficient and effective way possible?
Your tribe will thank you and your results will reflect it too.
3. Create content that increases engagement
In a training I attended a few weeks ago, the viral video experts at Goalcast shared that the golden rule of Facebook engagement is way more simple than it seems.
They dispelled the myth that Facebook's algorithm is out to get us and force us in to spending oodles of money on paid advertising and pointed the low engagement meter right back at us.
The key to increasing engagement, likes and comments on our Facebook pages is to simply create content that people actually want to engage with!
What do they mean by this exactly?
Facebook measures time spent ON the platform as a total thumbs up; therefore, videos and lives keep you on Facebook for longer equals better results and visibility.
Content that is not engaging and does not encourage shares, comments and hearts/likes will be less visible.
Bottomline: Create content that inspires, motivates and moves your audience to share it with others and get results.
4. Keep it current
Does your content have a spin on it that is synced up with what's going on in your life or with a newsworthy event?
Speaking from the voice of present day planet earth and being connected to what's going on with humanity makes your words more relevant, grounded and real.
It's great wanting to teach from your expert seat, but it's even more exciting when you're talking about what's happening in the lives of your tribe right now and reflecting back how your products/services are relevant to their experience.
PS - Bonus for points for mega-relatability.
5. Flex those expert muscles (aka let yourself get geeky)
One of the things I've learned lately is that the most compelling and irresistible celebrities, artists, thought leaders, etc. are the ones who are not afraid to let their freak flags fly.
They are totally fascinated with what it is they do.
They're enamored with learning more and with sharing what they've learned with others to help improve their lives and experiences.
Slow down on the strategy and let yourself go with the flow on what moves and inspires you.
Nothing is "cooler" than seeing someone OWN their genius and share it in a way that inspires others to take action to improve their lives and businesses.
BONUS: Be consistent.
This one goes without saying, yet I cannot tell you how often I see newer entrepreneurs sending an email to their, albeit small, list only once in a blue moon.
Consistency speaks volumes.
Consistency tells the story about your intentions and what it is you're actually doing in your business.
Consistency is the key to creating the life you want.
If you're serious about whatever goals you've set and you are creating that empowered empire of your dreams, you have got to dig in to the discipline of actually DOING what it is you say you want to do.
The process, in and of itself, is an intention and a non-negotiable.
Give yourself the gift of committing to your dreams.
Now it's your turn:
What does your current content plan look like?
Where could you improve?
Challenge yourself to make a list of content ideas that are fun, engaging and useful for the next week and see what comes up for you.
Don't be afraid to get super creative!
I look forward to seeing what you come up with.