What working in sports taught me about being a Soul Fueled CEO


In this week's episode, I share a behind the scenes look and the lessons I garnered after a decade-long career in collegiate athletics and how it relates to running my own business.

Me & mascot Gnarlz outside my office on football game day!

Me & mascot Gnarlz outside my office on football game day!

As a former Associate Athletic Director for the University of New Hampshire marketing department, I did everything from design mascot characters to build culture-shifting programs to engage the student body and alumni-alike.

I worked at hundreds of athletic events, sang the national anthem at center ice and even got to wear those mascot costumes on rare occasion. 

It was a thrilling first "real world" job and one that absolutely prepared me for the jungle of entrepreneurship (especially as a work from home mama!). I shared a great story about an on-field run-in with one of my favorite coaches (and most intimidating people on the planet) and the lessons I learned as a result of having to roll my sleeves up and hit the bleachers for post-game clean up crew. 


In this episode you will learn:

  • The significant role of our former careers as a present-day Soul Fueled CEO and the experiences we may not be valuing.

  • What a strong culture and a clear mission can do to make or break your team.

  • How great leaders walk the walk, see the bigger picture and pick up the trash along the way.

  • Why consistently having the courage and conviction to do hard things has been a game-changer in my life.

  • Why choosing your life over your business is better for your bottom line. 

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I mentioned in this episode

Music Credit: My incredibly talented brother - Victor Radz 

Amber LilyestromComment