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You + I both know…

That your brand is not just a logo and a launch's the sacred container for you to share your soul's message with the world. 

Yet, finding the right words + ways to share that message can get mega-confusing.

You’ve watched all of the webinars, gone to the live events and bought all of the courses, but there’s still something missing.

And that something, is YOU.

The real, bonafide, I’ve GOT this. version of you that your clients are craving most of all.

My work with clients is unconventional in the way that I WORK with you to…

  • peel back the layers on what’s been keeping you stuck.

  • tap in to the magic that will translate in to programs/experiences your clients need.

  • free yourself from the stories that are no longer serving your highest calling.

I’ve coached hundreds of women in launching their dreams, achieving life-altering goals + building businesses for the long game.

I consider myself to be an anomaly in a coaching landscape world where everything has scaled to DIY + the hands-off lecture style of digi-courses.

It is an honor to get to know you + your mission.

It’s time to take things to another dimension (literally), are you ready?


My Story…

I used to be really good at winning in achievement systems that didn't belong to me. Old grooves, road-tested rules and people-pleasing patterns were my speciality.

Until I lay strapped to an operating room table, just moments away from meeting our daughter for the first time, unable to breathe. 

That moment awakened within me the realization that I had been living a version of my life that belonged to someone else.

I had been living from the outside in.

And that near-death experience enlivened a fiery focus and rock-steady determination within me to walk in a straight line toward the life I knew I was created for.

Fast forward 8 months from that day,

And I walked away from a decade-long corporate career as one of the top sports marketing pros in the nation to launch my coaching business from the ground up.

Three years Later (2017),

I was invited to join a high-level mastermind with my friend + mentor Lewis Howes. He challenged me to go straight for the thing I wanted the most, which was to retire my husband from his police career. One month to the day from that call, Ben handed in his badge and came home to be with his girls + launch his own podcast production company.

Over the last 5 1/2 years,

We have reached incredible milestones, like:

  • Hitting $2M in revenue

  • Reaching 100K monthly downloads on the podcast

  • Consistently growing our bottomline and maintaining that growth each year

  • Growing our social media following to 100K brand fans

  • Speaking on so many stages + podcasts

  • Hosting SOLD OUT live events at my dream venue

  • Homeschooling our daughter for a year

  • Buying + then doubling the size of our dream home on the water

  • Connecting with legendary entrepreneurs, like you, all over the world.

And we’re just getting started!

 Your success story is waiting for your most courageous ‘yes’ yet…



Amber Lilyestrom is a transformational branding strategist and business coach, author and speaker. She has been featured by Entrepreneur, Working Mother Magazine, The Goal Digger and Influencer podcasts and Mentorbox. She is the host of The Amber Lilyestrom Show podcast, which has over 100,000 monthly downloads . She is the creator of the Ignite Your Soul Summit, an annual live event in Portsmouth, NH and multiple life-changing online programs. 

Amber's mission is to empower women to position themselves as sought-after experts and thought leaders through the creation of an online brand presence. Her transformational mindset work sets her apart in an industry focused on a strategy-first, inner work later approach. She’s worked with thousands of women worldwide building a seven-figure business from home, while also homeschooling her daughter and retiring her husband from his 11-year police career.

Amber spent 10 years working in collegiate athletics marketing before launching her business. She managed the University of New Hampshire Wildcats brand, where she taught sports marketing and mentored student interns. She was recognized as one of the top sports marketing professionals in the nation and left her corporate career after a life-altering near-death experience that served as the catalyst for her to launch her business. You can learn more and connect with Amber at

Amber's background:

  • Former Associate Athletic Director for Marketing & Strategic Initiatives at the University of New Hampshire, 2004-2014

  • National Association of Collegiate Marketing Administrators, 3rd Vice President & Board Member, 2011-2014

  • Instructor at the University of New Hampshire, 2011-2014

  • Bachelor's Degree in English (concentration in Journalism) + minors in Psychology/Kinesiology.
    Summa Cum Laude/Presidential Scholar

  • Master's Degree in Sport Administration/Kinesiology (concentration in Business)/Summa Cum Laude

  • Founding member of the Operation Hat Trick Board of Directors

  • Catapult Seacoast's Top 20 to Watch Finalist

  • Former Division One soccer player/Captain 2003 season - University of New Hampshire

  • Held the title of Mrs. New Hampshire America 2016 with charity partnership - Haven NH.

  • Donated $10,000 to Haven NH in 2017 to support the prevention and recovery of domestic violence and sexual abuse victims.